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Updated Oct 18, 2024
Encouraging customers to sign up for your mailing list has many benefits, from improving brand awareness to increasing sales and conversions.
One of the easiest ways to achieve this goal is to embed a subscription form onto your site. This allows you to gather the relevant customer information and data while also providing them with more insight into the subscription service you are offering.
If you’re using Send Grid to control your email marketing campaigns, then you’ll be pleased to hear that embedding this sign-up form to your site is easier than ever, thanks to the SendGrid Subscribe Form from SG Widget. Try it out below:
Read on to find out more about the SendGrid Subscribe Form and how it can enhance your email marketing campaigns.
Contents
- Why is email marketing so important?
- How can our SendGrid Subscribe Form help?
- Benefits of using the SendGrid Subscribe Form
- Final Thoughts
Why is email marketing so important?
As mentioned above, email marketing campaigns play a key role in the success of your business. They can be utilised to:
- Maintain high levels of customer engagement, fostering a sense of brand loyalty
- Increase brand awareness
- Drum up enthusiasm ahead of a new product or service launch
- Encourage/incentivise repeat custom and sales
How can our SendGrid Subscribe Form help?
Our subscription widget is designed to be incorporated seamlessly into your website so that you can encourage sign-ups among viewers and take your email marketing campaigns to the next level. Not only that, but it was built with SendGrid marketing campaigns in mind.
User-Friendly design.
Our SendGrid Subscribe Form Widget is designed with your customers in mind, which means that it now boasts a user-friendly, responsive design. For example, the size and format of the form will change depending on which device they are using (i.e., phone or laptop). This ensures that your website remains as high-functioning and accessible as possible, which can heighten user satisfaction and improve your search engine ranking.
In addition to this, you can ensure that customers have the best possible experience when joining your mailing list through redirect URLS that take them to a thank-you page post-sign-up and send them a welcome email too!
Easy Customisation.
You’ve put a lot of effort into designing a website for your business that is cohesive, stylish and in line with your overall branding. As such, it is important that every feature on your site adheres to this, including subscription forms. When using our widget, you can edit all text, emails, form fields and CSS (Cascading Style Sheets) to match your branding.
Easy set-up.
We’ve worked hard to ensure that the process of embedding our widget onto your site is as simple and stress-free as possible. In find, you can embed the SendGrid Subscribe form to your site in three simple steps.
- Create a widget.
- Link to SendGrid.
- Copy the automatically generated code to your site.
The code is compatible with all websites, from custom-built sites to leading platforms like Wordpress, Shopify and Wix.
Extra Form Fields.
The most basic subscription forms will only require the user to input their email address to sign-up. While this is a great way to keep things simple, it does not always provide the information you need to get to know your customers, customise your campaigns or simply enhance your email marketing strategies moving forward.
Fortunately, you can add additional form fields to your widget. This allows you to gather more information from your customers, such as their first and last name, age and more. This, alongside the widgets segmentation features, can be used to create campaigns tailored toward specific audience members.
Benefits of using the SendGrid Subscribe Form
There are many benefits tied to using the SendGrid Subscribe Form. After all, thanks to its user-friendly design, the process of signing up for a mailing list or loyalty programme is as straightforward as possible from the customer’s perspective. This will likely increase sign-ups, as they can become part of your mailing list within a few clicks of a mouse.
Furthermore, you have plenty of options when it comes to customising your form, both in terms of aesthetics and fields of information, so that you’re able to gather the relevant data and information from your customers to heighten your campaigns’ performance. It is also worth noting that all of this information is stored securely, meaning that your API is never exposed, and customer data remains private. This provides you with much greater peace of mind moving forward.
In addition, you can quickly access key metrics and data using these tools that allow you to assess the effectiveness of your campaigns and make actionable changes when necessary. For example, you can gather information about the click-through rate or whether or not your emails are being opened.
Final thoughts
If you’re looking for a proven way to enhance your SendGrid Email Marketing campaigns, you’ve come to the right place. Our SendGrid Subscribe Form widget makes it easier than ever to incentivise sign-ups for your mailing list, allowing you to forge stronger relationships with your customers on the back of this. This, in turn, can lead to an increase in both sales and conversions while also providing you with valuable insights into consumer behaviours.
It is also incredibly easy to add to your site, which means that you could be seeing the benefits of our widget in no time. So, what are you waiting for?
Get in touch today to find out more, or sign up for a free week-long trial today. This will give you the chance to see first-hand the benefits associated with using an SG widget, especially when it comes to taking your email marketing efforts to the next level.
If you have any questions, please do not hesitate to get in touch. We’d be happy to discuss our products with you in more detail so that you are able to put your best foot forward. We look forward to hearing from you!
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